Our journey began in 1999, offering Online Continuing Professional Education (e-CPE) for pharmacists. We were the first in Europe to be officially accredited for offering e-CPE. Since then, we've expanded with multiple e-CPE brands across six sectors in several European countries.
As a group, we focus solely on mission-critical education, positioning us in a very steady market. Our strategy emphasizes fostering strong individual identities for each brand within their niche sectors and local markets. This approach helps our brands gain and maintain significant market share. Simultaneously, we support our brands with a centralized back-end e-learning platform and shared services such as Finance, HR, and IT. By sharing these services, our brands achieve efficiencies that would be unattainable as independent entities.
We believe in a world where skilled professionals make a difference. This requires continuous professional development. With up-to-date knowledge and skills, professionals can make an immediate impact on the people they work with. Our mission-critical courses ensure they have the knowledge and skills to keep excelling in their roles.
Looking ahead, we aim to expand our footprint in the European e-CPE market by integrating additional brands that provide mission-critical education across various professions. Equally significant is our commitment to embracing technological advancements, including AI. We strive to harness our collective strengths in product innovation, digitalization and design to deliver exceptional value and seamless experiences to our customers.
Henk Makaske
CEO, Reducate