Utrecht, December 19, 2024 – Reducate EdTech Group takes a significant step in its European expansion with the acquisition of the German e-learning provider GOING PUBLIC!
Key points
- Reducate, a leading provider of professional online training, has acquired GOING PUBLIC!, a German e-learning company with over 30 years of experience in online education, specializing in the finance, insurance, and real estate sectors.
- The acquisition strengthens Reducate’s presence in Europe, adding 40,000 new professionals to its customer base.
- With this strategic acquisition, Reducate continues to build on its buy-and-build strategy and solidifies its position as the European market leader.
Strategic expansion into Germany
Reducate is proud to announce the acquisition of GOING PUBLIC!, a leading German e-learning company specializing in mandatory training and certification for professionals in the finance, insurance, and real estate industries. Since its founding in Berlin, GOING PUBLIC! has established itself as a trusted partner, offering high-quality, certified e-learning courses. Every year, over 40,000 professionals utilize its services, collectively completing more than 1.1 million (online) training sessions last year.
A new milestone for Reducate
The acquisition of GOING PUBLIC! represents the third major step in Reducate’s expansion strategy, following earlier acquisitions of GCP Central in Utrecht and Oxford Medical in Edinburgh. Through this acquisition, Reducate now offers e-CPE solutions to more than 200,000 professionals across over 40 industries.
Henk Makaske, CEO at Reducate, stated: “The acquisition of GOING PUBLIC! is a logical next step in our growth strategy. Germany, one of the largest markets for professional training in Europe, provides us with a strong foundation to further expand our services. We see significant potential to serve new professional sectors and support even more professionals with top-quality continuing education.”
Dr. Wolfgang Kuckertz, Board Member of GOING PUBLIC!, added: “Joining Reducate allows us to achieve our goals more quickly and efficiently. We are confident that this collaboration will help us grow and provide our clients with even better quality. We look forward to leveraging Reducate’s European expertise and growing together.”
A future of international opportunities
The acquisition of GOING PUBLIC! marks an important step in the shared mission of both companies to set the standard for online professional continuing education in Europe. Their goal is to support more professionals with the best training and jointly seize new international growth opportunities.
